The Eden Hotels Case

The Eden Hotels Case is a recent one. It was a two year commission that started with an in depth survey into, and advice about, its vision, mission and strategy. In collaboration with dear friend and Over & Beyond team mate Emiel van der Wal.

Followed by the search for a new brand name since the hotel group was called Hampshire Hotels at the time which was deemed to be changed. The Top 10 names to be considered were all designed individually to make a choice that befitted the new strategy best. Hence the first image (“EdenHampshire”): one of the alternative new names considered.

This was actually the second time in 15 years that I was called in to take on the brand re-design for Eden Hotels.

Click on any image to enlarge it or view them all as a slide show.