creative branding
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With a more than 30 year professional experience in design, concepting, marketing, communications, policy, consultancy and management, Jan Martin Wilschut is currently Managing Partner at Over & Beyond. Trained as a graphic designer he is a brand specialist and strategist who has created many brands in various industries such as pharmaceutical; horticulture; hospitality; gaming; fashion; service; healthcare; IT; music and entertainment.

From an early age it was clear that Jan Martin was a designer at heart (his first book cover design ever is shown here, he was 5 years old). His first paid commission to design a logo—for an organization of children’s daycare centers—he received when still in middle school. A logo the company used for more than 15 years.

Jan Martin is an alumnus of the Gerrit Rietveld Academy (the international university of applied sciences for fine arts and design) in Amsterdam.

During his career, Jan Martin successfully designed for or advised a wide variety of (international) companies and organisations including Ford Motor Company; The New York Philharmonic Orchestra; Warner Classical Music; Grolsch Beer; O’Neill; Nestlé; Star/GrandItalia; GStar; Lost Boys; Turnover; Linteloo; Yewtaxan; Kangaroos; Royal Capi Lux; Teylers Museum; National Carriage Museum of the Netherlands; the Rijksmuseum; iOpener Media, Institut PasteurNewton Classics and Eden Hotels.

Most recently Jan Martin advised ResillionMaastricht UMC+ and Eden Hotels in multi-year, comprehensive and successful projects resulting, in all cases, in a new corporate identity, strategy and company policy. The company name Resillion was also developed, as were Yewtaxan and Newton Classics among many others.

Jan Martin is a member of BNO (Federation of Dutch Designers) and ICOM (International Council of Museums). In the past he was an active member of the PDMA (Product Development and Management Association) and the NMNA (Dutch Society for Industry and Trade).

He was also (co-)responsible for several lectures and workshops on branding for a.o. Wageningen University and Research (WUR), the Ministry of Economic Affairs and the Ministry of Agriculture, Nature and Food Quality.

His community involvement is structured around international (youth) sailing. He is currently Executive Secretary and Vice-Chair of the International Cadet Class Association (Dorchester, UK) and Chair of the World Sailing Classes Committee, representing the 119 international classes, including all the Olympic sailing classes, in the Council of World Sailing (London, UK). In this capacity he is a member of the Royal Netherlands Watersport Association and of World Sailing.