Your brand is my business

Here’s a selection of international branding projects—ranging from full-scale brand architecture to subtle identity refinements. In many cases, the assignment began not with a logo but with a name: think Resillion, Linteloo, Newton Classics, Eden Hotels. Naming, after all, is where brand personality often begins.

These projects typically spanned far more than just the surface. Logos, visual identity, brand manuals, tone of voice, vision and mission statements, strategy—it’s all part of the package.

Take Maastricht UMC+ and Eden Hotels: both were multi-year, deep-dive transformations, resulting in a renewed corporate identity, sharpened strategy, and redefined company policy. For Newton Classics, the name and logo were just the prelude to a long-standing creative partnership that spanned years (and hundreds of CD covers).

Many of these collaborations have stood the test of time, with recurring assignments to refresh or revisit the brand—sometimes a decade later, when the world (and the market) has changed again.

Curious about what a branding commission could look like for you? Don’t hesitate to get in touch. We’re happy to talk shop.

And yes, the image above is branding in the most literal sense: a logo Jan Martin designed for Monique Brink, applied beneath a table she created for Puccini Bomboni in Amsterdam—with a real branding iron.

In the photo: Greg Shapiro and Jan Martin backstage at one of Greg’s “The Madness of King Donald” shows.

PHOTO COURTESY GREG SHAPIRO 2019

The photo of the Lost Boys bikes in the branding presentation is used courtesy of Driek, © copyright 2001.