creative branding
I D E N T I T I E S   |   D E S I G N   |   B R A N D S

Brands are my business

 

With close to 40 years of experience in design, concept development, marketing, communication, policy, consultancy, and management, Jan Martin Wilschut now leads as Managing Partner at Over & Beyond. Trained as a graphic designer, he has since become a seasoned brand strategist—building identities across a wide spectrum of industries: from pharmaceuticals to fashion, from hospitality to horticulture, and from IT to entertainment.

Throughout his career, Jan Martin has designed for and advised an eclectic and international clientele, including Ford Motor Company, the New York Philharmonic Orchestra, Warner Classical Music, Grolsch, O’Neill, Nestlé, Grand’Italia, G-Star, Lost Boys, Turnover, Linteloo, Kangaroos, Royal Capi Lux, and the Rijksmuseum, as well as institutions like Teylers Museum, the National Carriage Museum of the Netherlands, the Institut Pasteur, and many more.

Recent years have brought major rebranding projects for Resillion, Maastricht UMC+, and Eden Hotels; comprehensive, multi-year transformations that resulted in new identities, sharper strategies, and refreshed company policies. In several cases, even the name itself sprang from his desk.

This site is a curated portfolio—focusing on Jan Martin’s commissioned work in branding, logo design, and cover design. Over the years, he’s created more than a thousand book and CD covers, countless logos, and a long list of brand names.

Feel free to reach out if you'd like to discuss a project. We’re always open to meaningful collaborations—and bold ideas.

For design commissions, Jan Martin is represented by La Source Impériale BV in the Netherlands and by The Silverberg Company LLC in the United States (New York & Las Vegas).